Rafaella Studart
Product Designer

Bfriendly

 

Bfriendly Social App

 

A friendship-focused app that aims to help people build long-lasting friendships.

 
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THE PROBLEM

People need a minimum of five meaningful relationships, but many of us only have one or two. As we grow older and become increasingly busier, making new meaningful connections can be frustrating and challenging.

PRODUCT-MARKET FIT

While there are many apps available for dating, networking, and meeting people, these apps focus on meeting new people, not making long-lasting platonic relationships.

THE SOLUTION

A friendship-focused app: Bfriendly aims to match people of similar backgrounds, ideologies, interests, and personalities in the hopes of helping them build long-lasting friendships.

 

DISCOVERY

 

ACADEMIC RESEARCH

A study about gender roles showed that while women like to bond over in depth topics involving personal and family matters, men only reported discussing sports.

Another study on gender differences in personal relationships discovered that:

  • Women feel more satisfied and comfortable with their female friends than men do with their male friends

  • Men’s and women’s friendships differ in the experience and expression of intimacy: women’s same sex-friendships focus on mutual sharing and disclosures to achieve intimacy

  • Male friendships entail alternative activities such as sports and games. Also focused on self-revelation and self-discovery

SURVEY RESULTS

  • Most people were at least somewhat open to meeting people online

  • 4% currently use mobile apps or web services to meet new people

  • The majority said they have at least 4-5 very close friends, but only 0-1 live within close proximity

VOICE & MESSAGING

Joining a service to make meaningful connections with other people can be intimidating. Much like online dating, it deals with a certain level of exposure, which can be daunting or even a bit awkward. With that in mind, Bfriendly aims to make this process as fun and relaxed as possible. The message and tone of this product is intended to be welcoming, cheerful and quirky.

PRIMARY PERSONAS

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SECONDARY & SPECIAL CASE PERSONAS

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KEY FEATURES

Key app features include:

(1) the ability to privately message other users
(2) the ability to set up group meetings with similarly matched users
(3) a platform to create and attend user events

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IDEATION

APP FLOW

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WIREFLOW

FINAL MOCKUPS

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