Hi! I’m Rafaella, but you can call me Rafa.
When people ask me where I'm from, I have a hard time answering. My parents are both Brazilian, but I grew up in 5 different countries, speaking 4 different languages. That multicultural background, along with my artistic ancestry, is what lead me to Design.
While I started out in the realm of Visual Design, I quickly found myself gravitating towards UX due to its intrinsic human nature—after all, UX is all about people. At every company I worked at, I managed to sneak in a self-directed UX project; at Google, I convinced my manager to let me attend Google Play's weekly UX meetings, which allowed me to take part in decisions surrounding Material Design guidelines; and in 2016, I joined a small startup in Silicon Valley as their Lead Product Designer. In that role, I learned not only about design but also about what it takes to successfully plan for and manage a digital product.
At my core, I am a curious observer, a people person, and a creative maker. I am motivated by solving challenging problems with the ultimate goal of creating enjoyable and useful experiences for real people, while also helping businesses grow. I thrive in collaborative environments where I am empowered to build strategies and solutions with a team of equally passionate problem-solvers.
In June of 2018, I was invited to teach the User Experience Design Immersive course at General Assembly. Currently, I spend my days teaching and mentoring future Product Designers. When I’m not in the classroom, you can find me working on my art, reading, taking online courses, following slow-cooker recipes, and traveling the world—I’m a busy gal!